Advantages and Drawbacks of Free Marketo Training Resources
If you're
looking for Marketo training but have only limited budget, don't worry. There
are numerous free online resources available that you could make use of it. The
Marketo Community is one place to start your training where you can find loads
of expert articles along with helpful product tips. This post will also explore
few excellent third party resources where you can benefit from free Marketo
training.
Marketo Community - University
An underutilized resource
among Marketo customers, Marketo community is the perfect place to get your free
training. Marketo University features numerous video courses for users to learn
everything about Marketo. Here, you can learn more about Marketo, starting from
the basics to more challenging things like digital marketing.
The video
lessons are somewhat dry and don’t have any quizzes, but you can track how you
are progressing through them by using the ‘My Learning’ tab.
Marketo
Community - Help Articles
In the
Marketo Community,
you will find a number of image and text articles in the ‘Help Articles’
section. These articles mostly are about the various functionalities of the
Marketo product. Just explore this page, if you are looking to re-learn about
specific product functionality.
However, they aren’t particularly
suitable for complete beginners and certainly won’t educate you any best
practice digital marketing.
Marketo Community - Resources
This is
a section in Marketo Community where lots of training videos are listed but many
users hardly ever know about it. To gain access, perform a search related to
anything about Marketo and from there choose the 'Resources' tab. To see the
entire 50+ video lessons, you need to search for 'Summit' and then select the
'Resources' tab. You may also do a search for 'training' and then select the
'Resources' tab to access all videos.
Apart from product knowledge, these
videos cover few topics on marketing as well.
Private
Sites/Blogs
You could find some private blogs that offer useful
information and tips about Marketo. With no videos, all these blogs mainly
target only the most experienced Marketo users. But it is definitely well worth
for every user to visit these web logs. Below is a list of the most
helpful:
Marketing Rockstar Guides, owned by Josh Hill is a Marketo
Certified Expert and his articles will help you to maximize your expertise in
Marketo.
Edward Unthank Blog by Edward Unthank - There are very good
technical articles on Marketo featured in this blog.
SlideShare -
Marketo
Marketo’s
Slideshare page has got some good presentations in connection with Marketo
training. Have a look at this page and you’ll find some helpful Slidepacks.
These slides won't teach you everything about Marketo but a few interesting
tidbits are available there.
User groups
You can find some
cost-free training by signing up for the Marketo user group. They typically host
events and there is no cost to attend it. In order to meet face to face with
other Marketo users in your region, you have to first join the group. Visit this
web page to register.
Marketo Customer Success
Marketo sometimes
conducts customer success workshops and you can attend this for free. This
workshop happens very rarely, so you need to be in constant touch with your
account manager or local team to find out its schedules. Or you can ask them to
notify you once they plan to conduct these workshops.
So, now you may
well know that there are many options available to you, when you are looking for
free Marketo training. If you're looking to educate yourself only about
Marketo's product knowledge, these free training resources might help you. But
if you want to obtain knowledge on best practice Marketo digital campaigns, then
you have to find out other options.
If your team members aren't expert in
digital marketing, you'll have to give specialized
Marketo
Training in order to empower them with the knowledge of the latest digital
marketing practices using Marketo.
To get more
infromation through
marketo
training.