If you're looking for Marketo training but have only limited budget, don't worry. There are numerous free online resources available that you could make use of it. The Marketo Community is one place to start your training where you can find loads of expert articles along with helpful product tips. This post will also explore few excellent third party resources where you can benefit from free Marketo training.
Marketo Community - University
An underutilized resource among Marketo customers, Marketo community is the perfect place to get your free training. Marketo University features numerous video courses for users to learn everything about Marketo. Here, you can learn more about Marketo, starting from the basics to more challenging things like digital marketing.
The video lessons are somewhat dry and don’t have any quizzes, but you can track how you are progressing through them by using the ‘My Learning’ tab.
Marketo Community - Help Articles
In the Marketo Community, you will find a number of image and text articles in the ‘Help Articles’ section. These articles mostly are about the various functionalities of the Marketo product. Just explore this page, if you are looking to re-learn about specific product functionality.
However, they aren’t particularly suitable for complete beginners and certainly won’t educate you any best practice digital marketing.
Marketo Community - Resources
This is a section in Marketo Community where lots of training videos are listed but many users hardly ever know about it. To gain access, perform a search related to anything about Marketo and from there choose the 'Resources' tab. To see the entire 50+ video lessons, you need to search for 'Summit' and then select the 'Resources' tab. You may also do a search for 'training' and then select the 'Resources' tab to access all videos.
Apart from product knowledge, these videos cover few topics on marketing as well.
Private Sites/Blogs
You could find some private blogs that offer useful information and tips about Marketo. With no videos, all these blogs mainly target only the most experienced Marketo users. But it is definitely well worth for every user to visit these web logs. Below is a list of the most helpful:
Marketing Rockstar Guides, owned by Josh Hill is a Marketo Certified Expert and his articles will help you to maximize your expertise in Marketo.
Edward Unthank Blog by Edward Unthank - There are very good technical articles on Marketo featured in this blog.
SlideShare - Marketo
Marketo’s Slideshare page has got some good presentations in connection with Marketo training. Have a look at this page and you’ll find some helpful Slidepacks. These slides won't teach you everything about Marketo but a few interesting tidbits are available there.
User groups
You can find some cost-free training by signing up for the Marketo user group. They typically host events and there is no cost to attend it. In order to meet face to face with other Marketo users in your region, you have to first join the group. Visit this web page to register.
Marketo Customer Success
Marketo sometimes conducts customer success workshops and you can attend this for free. This workshop happens very rarely, so you need to be in constant touch with your account manager or local team to find out its schedules. Or you can ask them to notify you once they plan to conduct these workshops.
So, now you may well know that there are many options available to you, when you are looking for free Marketo training. If you're looking to educate yourself only about Marketo's product knowledge, these free training resources might help you. But if you want to obtain knowledge on best practice Marketo digital campaigns, then you have to find out other options.
If your team members aren't expert in digital marketing, you'll have to give specialized Marketo Training in order to empower them with the knowledge of the latest digital marketing practices using Marketo.
To get more infromation through marketo training.
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